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About StreetSmart CX

Mirko Jung

I'm Mirko Jung. I founded StreetSmart CX out of a passion for customer centricity in all its facets.

For fifteen years, I have worked on the question of what moves customers: as a marketing intelligence consultant at NIQ/GfK and Kantar, as CX/UX lead at Bosch and Gaggenau, and as CX director in the semiconductor industry at Infineon.

With StreetSmart CX, I help companies that know their customers mainly through digital channels, sales, dealers, or service, and companies that measure a lot and want to turn the data into action. I work with them to identify the pain points and build the process that turns them into improvements.

A hands-on mentality matters to me. My roots are in customer intelligence and statistical methods, combined with a classic degree in business administration. I learned the analytical craft from the ground up and applied it in many settings, first in consulting, then for many years in industry. I know the shortcuts that genuinely help the business. In the age of AI, I increasingly see myself as the “human in the loop” who backs automation and speed with domain expertise.

Career and experience

  1. since 2026

    StreetSmart CX · Founder

    Blog, Lab, Consulting

  2. 2025–2026

    Kantar · Commercial Director CX

    Consulting on VoC programs and CX governance

  3. 2022–2025

    Infineon · Global Director, CX & VoC Programs

    VoC program, KPI system, governance, and closed-loop processes for several business units; customer journey as the basis for CRM and marketing automation; risk scoring and segmentation with Corporate Analytics; team development

  4. 2021–2022

    Gaggenau · Global Customer Journey Strategist & UX Lead

    Customer Journey Management, Personas, Service Design

  5. 2015–2020

    Bosch Global Brand Management · Brand Research & UX Lead

    Customer Journey, Brand Experience, Innovation, Research

  6. 2011–2015

    Kantar, GfK/NIQ · Research Consultant

    Customer intelligence and quantitative methods: conjoint analysis, driver modeling, segmentation

  7. 2007–2011Degree

    Business administration, focus on empirical methods and statistics · Pforzheim University

  8. 2003–2006Vocational training

    IT business specialist (IHK), focus on online marketing · Eli Lilly, Bad Homburg

Awards and certifications

  • Forrester Customer-Obsessed Leadership 2025
  • Robert Bosch Innovation Award 2022
  • Scrum Certified Product Owner (Scrum Alliance)

Let's talk about where you stand.

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Prefer email info@streetsmartcx.com

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