DE EN
Intro call · 30 min

StreetSmart CX

Consulting · Voice of Customer

Voice of Customer as a management system.

Relational or transactional feedback, digital or personal touchpoints: I build Voice of Customer programs that lead to customer-centric action.

Explore consulting

Typical statements from my customers

  • Our NPS is stable, but revenue isn't.
  • Lots of dashboards, little insight.
  • We have a lot of data, but no clear picture of the customer.
  • Which feedback management platform is right for us?
Lab · Curated data foundation

What you know about your customers is already there. It's just in too many places.

I bring together what sales, service, your digital channels, and your studies know about customers, and make it usable for your decisions. Interactive, tailored, traceable.

Go to the Lab
InsideCX · Lessons from the street

Stories from the field. Honest, unvarnished, instructive.

InsideCX is my blog. It makes the often dry, technical, and methodological subject matter of Customer Experience tangible through practical cases.

Read Episode 1 All seasons
Episode 1 of 3
  1. 1Everyone knows a bit of the customer2 min · October 2026
  2. 2Episode 2 coming in November
  3. 3Episode 3 coming in December
Case Studies · coming soon
Mirko Jung

Who or what is StreetSmart CX?

I’m Mirko Jung, and I founded StreetSmart CX. For fifteen years, I have worked on the question of what drives customers: as a marketing intelligence consultant at NIQ/GfK and Kantar, as CX/UX Lead at Bosch and Gaggenau, and as CX Director in the semiconductor industry at Infineon. Today, I help companies that know their customers mainly through digital channels, sales, dealers, or service, as well as companies that measure a great deal and want to turn data into action. Together with them, I identify where the pain points are and develop the process that turns those insights into improvements.

About me

Proof Points

  • CX Transformation and Governance

    Took over and developed the CX organization: metrics, closed-loop processes, a journey model as the shared foundation for CRM, Marketing Automation and Key Account Management, personas for content in digital channels.

    Result: a shared framework across more than ten business units.

    Infineon

  • Customer-Centric Innovation

    A new direct-to-consumer product, from concept to market launch in three countries.

    Result: on time and on budget, profitable in year one.

    Bosch

  • Experience Design

    Analyzed the causes of low service satisfaction in a foreign market, then redesigned processes, escalation paths, and training.

    Result: significantly higher willingness to recommend within one year.

    Gaggenau

  • CX Analytics

    Linked survey data from key accounts to account-specific financial metrics.

    Result: Identified and addressed a revenue risk in the tens of millions.

    Infineon

Awards & Certifications

  • Forrester Customer-Obsessed Leadership 2025
  • Robert Bosch Innovation Award 2022
  • Scrum Certified Product Owner (Scrum Alliance)

Let's talk about where you stand.

Intro call · 30 min Free, no obligation

Prefer email info@streetsmartcx.com